How to Develop Helpful Content to Increase Organic Visibility and Conversion Rates

In this article I looked at another web site that submitted for review from a “Keywords and Content” focus. The site is Shipping 2 USA a free service where “you get the lowest quote for shipping to or from the USA”. This service is often used by people moving to or from the USA.

In this article on Search Engine Land you’ll learn about…

  • Doing Keyword Research to Find Related Queries And Questions For Which You Can Create Content
  • Adding Helpful Information to Your Web Site
  • Announcing Helpful Information Via Your Social Media Venues
  • Looking for Guest Writing Opportunities
  • Developing Video Content

“How to Develop Helpful Content to
Increase Organic Visibility and Conversion Rates”

We Use Traffic Travis

Keyword Research | SEO & Online Marketing Tool

"We switched from a well know keyword too because it had become too cumbersome to use. And for the second time I can remember, instead of steady evolving the product, they completely changed it forcing a large learning curve on existing users (not smart!)

So far I find Traffic Travis is great for the main reason I switched, to easily get organic competition data for batches of keywords as we work on optimizing client web sites etc. This allows us to decide for which keywords a clientâ??s site/page has a reasonable chance of reaching top positions and which ones are currently out of reach.

I've been doing my raw keyword researching using Googleâ??s AdWords keyword research tool (itâ??s what Iâ??m used to) then copying batches of keywords into Traffic Travis to collect the organic keyword competition data as needed.

In time Iâ??ll explore more of the tool. Thereâ??s a lot there for online marketing including backlink checking (with strength data), raw keyword research, and more. And the price is only $97, much less than the most other tools"

George Aspland, eVision

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