Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers including:
- Using photos and text to establish yourself as an expert.
- Showing people what to buy with buyers guides that help shoppers understand what product they need.
- Telling shoppers why they should buy from you.
Also see “Increase ecommerce conversions 2-4x and improve search marketing results by helping shoppers decide what to buy” an article with many examples from Rob Snell’s web site and examples from the Crutchfield electronics site. Crutchfield has also done a great job establishing themselves as experts in their field while helping shoppers learn what to buy.