Is A “High” Bounce Rate Always Bad? Plus How To Improve Bounce Rates

When we ask prospective customers how their web site is performing they often quote a Bounce Rate or some other standard Google Analytics site metrics such as “pages per session” or “Time on Site”, etc

In this article published on Marketing Land I’ll show you some ways to improve bounce rates and why a “high” bounce rate isn’t always bad.

Read the full article on Marketing Land