Marketing & The Principals of Persuasion

I spoke at Pubcon, the Search & Social Media Marketing Conference, in October. Robert Cialdini, author of Influencer: Proven Science for Business Success. gave the kickoff keynote. He talked about the Psychology of Persuasion, six principals of persuasion that help move people in our direction without changing your offer at all.

Lisa Barone posted an article on the Pubcon site that outlines these six principals or persuasion with tips on how to use them –

  • Reciprocation
  • Liking
  • Commitment/Consistency
  • Scarcity
  • Authority. In addition to what Lisa says I’ll mention that Robert also suggested that it comes off badly if you try to explain why you should be considered an authority in person. It’s best to try to have someone else do that, a referral if possible, or send a message of introduction before a meeting.
  • Consensus

Read “Robert Cialdini & Principles of Persuasion” 


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