I spoke at Pubcon, the Search & Social Media Marketing Conference, in October. Robert Cialdini, author of Influencer: Proven Science for Business Success. gave the kickoff keynote. He talked about the Psychology of Persuasion, six principals of persuasion that help move people in our direction without changing your offer at all.
Lisa Barone posted an article on the Pubcon site that outlines these six principals or persuasion with tips on how to use them –
- Authority. In addition to what Lisa says I’ll mention that Robert also suggested that it comes off badly if you try to explain why you should be considered an authority in person. It’s best to try to have someone else do that, a referral if possible, or send a message of introduction before a meeting.
"We switched from a well know keyword too because it had become too cumbersome to use. And for the second time I can remember, instead of steady evolving the product, they completely changed it forcing a large learning curve on existing users (not smart!)
So far I find Traffic Travis is great for the main reason I switched, to easily get organic competition data for batches of keywords as we work on optimizing client web sites etc. This allows us to decide for which keywords a clientâ??s site/page has a reasonable chance of reaching top positions and which ones are currently out of reach.
I've been doing my raw keyword researching using Googleâ??s AdWords keyword research tool (itâ??s what Iâ??m used to) then copying batches of keywords into Traffic Travis to collect the organic keyword competition data as needed.
In time Iâ??ll explore more of the tool. Thereâ??s a lot there for online marketing including backlink checking (with strength data), raw keyword research, and more. And the price is only $97, much less than the most other tools"
George Aspland, eVision