Acrobat Reader Files (PDF) do get indexed by search engines and they can do well in the search engine results.
I’ve written an article of tips for optimizing PDFs for best search engine results. You can download the article as a PDF (It’s a PDF about PDF’s). It includes lots of screenshots and step by step instructions. Too much to try to reproduce in a blog post.
Here are the highlights (The table of contents is displayed below):
- Tips to better rankings & click-throughs from search engine result listings for your PDF’s.
- Including active links within PDF’s to increase the number of readers who visit your web site or contact you.
- Active links within a PDF also give search engines paths to find content on your web site and may improve search rankings.
- How to analyze the results of online PDF’s using analytics.
I’ll be presenting “Optimizing PDFs for Search Engines” at Pubcon in Las Vegas next week, December 4 – 7, 2007. If you’ll be there stop by,
Session: Alternative Discovery and SEO – Feeds, PDF’s, and Blog SEO
Date: Wednesday December 5
Time: 1:30p – 2:45p
Location: Salon B
Note – The schedule can change so check it online before Pubcon at http://www.pubcon.com/ or check the schedule boards at Pubcon.
Here’s a screenshot of the Table of Contents –