Optimizing Web Pages for Organic Keywords: Article Series On Search Engine Land

I’m rolling out a step by step guide to optimizing web pages for organic keywords on Search Engine Land. The first two articles are up.


Here’s what you’ll learn in the first two articles:

I cover how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the business goals. We then look at how to use Google analytics to help “map” those keywords to existing pages on the site for optimization. Read it >>

Building on the previous article I show you how I prioritize the keywords to focus on by evaluating the difficulty of reaching top results. Read it >>

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