Search Leads to Offline Conversions Too

A SearchEngineWatch post discusses how search leads to offline sales. It cites two recent studies from comScore. Both studies show, once again, how important it is to consider the impact of online marketing, including search, on offline conversions. Read the Post.

In May 2005 we posted the results of another comScore study sponsored by Yahoo that showed that “Most people search online, but buy offline”. Read the Post