Setting Realistic SEO Expectations – by Jill Whalen

Jill Whalen has posted an article about being realistic with your SEO expectations. Her article helps emphasis some important concepts about today’s search engine optimization realities:

  • Search marketing is about targeted traffic and conversions, NOT RANKINGS
  • It’s not about one keyword phrase
  • It’s about great, unique content

Read Jill’s article “Setting Realistic SEO Expectations”

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The Future of Google’s Search Personalization: The end of the ranking report

Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization is not a one-time fix and can take years.