SEO Is Not a One-Time Fix. It can take years
Becoming successful in online marketing, including search marketing, usually takes much longer than most organization expect as we work on initial research, web site search engine friendliness issues, optimizing pages, building link popularity/trust, improving conversion rates, etc
Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization SEO is not a one-time fix and can take years.
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