Acrobat Reader Files (PDF) do get indexed by search engines and they can do well in the search engine results.
I’ve updated an article about Optimizing PDFs for Search Engines for 2008. You can download the article as a PDF (Yes, it’s a PDF about PDF’s).
It includes step by step instructions with screenshots.
What You’ll Learn:
- Tips to better rankings for your PDF’s
- How to get more people to click-through from search engine result listings to your PDF’s.
- How to include active links within PDF’s to increase the number of readers who visit your web site or contact you while viewing your PDF online.
- Adding active links within a PDF also give search engines paths to find content on your web site and may improve search rankings.
These tips should help improve results for the PDF’s you host on your own web sites as well as those you distribute to others who may post them on their sites such as datasheets, manuals, whitepapers, articles etc
I’ll be presenting “Optimizing PDFs for Search Engines” at Pubcon in Las Vegas next week, December 10 – 14, 2008. If you’ll be there stop by,
Session: Alternative Discovery and SEO – Feeds, PDF’s, and Blog SEO
Date: Wednesday December 12
Location: Salon B
Note – The schedule can change so check it online at www.pubcon.com/sessions.htm or check the schedule boards at Pubcon.
For More Information