Content ideas for an ecommerce site that should increase organic visibility, make the site more useful and unique, and improve conversion rates. Much of this content can be also deployed or promoted via social networks:
In my latest article in a series of articles on content development at Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.
In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites.
Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.
Here are 10 more content ideas that should help improve organic visibility and often help increase conversions on a web site.
Come to Trumbull the evening of September 16, 2008 when Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic”. Vanessa will discuss how good old fashioned marketing can (and should) be used to enhance your search engine traffic.