Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from next week in Las Vegas.
I’ll be presenting “Improving Conversions Rates for Keyword Phrases”.
I’ll be presenting “Want to improve conversions rates? Stop cycling important messages in Flash! At Pubcon in Las Vegas this week.
Our user testing shows few people watch an animation long enough to see multiple messages. In this case study we improved conversions 300% in key adgroup for this client by “Freezing” an animation on an important message.
You can download the slides. Includes Best Practices for Animations.