In this article on Search Engine Land (SEL) I outlined some types of videos you could add to an ecommerce site that should help increase sales and improve search results.
I also covered where to host videos for best search results and talked about how you can produce your videos.
Benefits of Video Content on Ecommerce Sites
Types of Ecommerce Videos
- Branding Or Testimonial Videos
- Videos Help Shoppers Learn About Product Areas
- Your Own Product Videos
- “How To” & Expert Advice Videos
- Product Review Videos
- Spokesperson Videos
- Ask Clients For Videos
- Product Videos From Your Manufacturers
Where To Host Ecommerce Videos For Best Search Results
Producing Ecommerce Videos