eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

How Phone Call Tracking & Recording Can Increase Sales 

25
Aug
2020

One of the most valuable ways to improve marketing efficiency is by working to improve your conversion rate – i.e. the percentage of the good leads you get that you turn into closed sales.

One effective way to increase the percentage of leads you close is by using a phone call tracking and recording system.

Don’t Lose New Business Leads! Regularly Test Your Online Forms

11
Jun
2018

Most web marketers rely on email notifications of the form submissions on their website. However, problems with form submissions can occur anytime. Something can break on the website, especially after updates, or your ISP could tighten up the spam filtering causing the submission email notices to get filtered.

If you rely on online form submissions for business leads here’s what we suggest.

An Entire Business Park in Texas Made with 120 Shipping Containers!

11
Jun
2018

Container King has just completed a new business park built entirely from shipping containers! The project features includes office, warehouse and retail space built entirely from shipping containers including a two-story beauty salon, five retails space groupings, and 14 office groupings.

Display Advertising vs. Search Advertising: Which Method Delivers a Better ROI?

25
Feb
2018

Paid online advertising is one of the best ways to achieve immediate results from your marketing efforts. By advertising to targeted web users, you can reach a large number of prospective customers in a more cost-efficient manner than traditional marketing avenues such as television and newspapers.

While there is widespread agreement that paid digital advertising is effective which is the best approach; e.g., should you go with search advertising, or is display advertising a better method?

Top 4 PPC ads get many more clicks since Google removed right-side text ads last year

07
Aug
2017

A new study shows that click through rates (CTR) have increased significantly for desktop ads at the top of the search results since Google removed ads in the right column last year.

Overall CTR has risen 49% for the top 4 ads. This confirms what we have seen, more clicks from the top PPC ads for customers such as the storage and trailer industries, the legal market, etc., markets that typically focus on keyword triggered text ads (as opposed to ecommerce customers that focus more on Shopping Ads).

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