Blog
Search Engine Marketing for the Business Manager, April 28 in Madison CT
I’ll be presenting the basics of search engine marketing at a 3 day event here in Connecticut at the end of April.
Social Media Marketing Parts 1 & 2
Ron Jones has a two part article on Search Engine Watch about Social Media Marketing that you might find helpful.
Sales Killer: Cycling important messages on a home page in Flash! Proof from a client case study
Our client had a Flash animation cycling through 4 messages on the home page. We “Froze” the animation on the most important message. This resulted in a significant increase in sales at a lower cost per sale.
Canonical Link Element: Search Engines Working to Solve Duplicate Content Issues
Over the past 6 weeks the major search engines have announced support for a new Canonical Link Element – A piece of code you can insert into web pages that might be considered duplicate content. Within the piece of code you point the search engine towards the “preferred” URL for this content.
4 Reasons to Submit Optimized Online Press Releases. Plus tips and resources for writing and distributing online press releases
Online optimized press releases are a promotion and SEO tool that is even more beneficial now because of Blended Search Results (There’s a link to an explanation of Blended Search Results).
In this post: 4 reasons to submit optimized online press releases, the short term and long term benefits, plus tips and resources for writing and distributing online press releases.
Online Reputation Management: Less Buzz, More Action, a SEMNE Event Wednesday, March 18, 2009; in Hartford, CT
An upcoming SEMNE event in Hartford, Connecticut on Wednesday evening March 18th.
Before prospective customers do business with you, they often search online to check your reputation. How are you to monitor what’s being said about you? Most important, how do you respond and sculpt results?
Basics of Search Engine Friendly Web Site Design for Web Designers & Developers, You Can Download It to Use
We’ve developed a guide to cover the basics of designing and developing a search engine friendly web site for the designers and developers we work with.
You can download it and pass it along to the designers and developers you work with.
Jill Whalen Answers All Your SEO Questions!
Jill posted an article at Search Engine Land where she answers many FAQ’s from business owners about how to increase traffic to their websites from search engines.
SEO Basics: What was important in 2000 is still important in 2009
Mark Jackson posted an article at Search Engine Watch that’s a good reminder that what was important for SEO in 2000 is still important in 2009
Improve the conversion rate for non-brand keyword phrases for search marking success
Comparing the conversion rates for brand vs. non brand keyword phrases on your web site can be a real eye opener. Improving the conversion rates for these phrases can lead to increased business. We’ll show you how to do the comparison using an example from a real client’s PPC campaign that was unknowingly losing money for 2 years on non-brand phrases!