Blog
Google’s new Universal Search: What it may mean for marketers
In early May Google announced Universal Search. They intend to begin combing all or most of the search features currently handled in separate search functions, such as videos, news, etc into one “universal search”. The reason is simple, most people only use Google’s main search feature never utilizing the other search features. There’s an interesting […]
Optimized Press Release Case Study
This is a shortened version of an article we published earlier. In this short version we focus on the effect of a series of optimized press releases on the number of “quality” long term incoming links to a web site. Starting June 2005 we produced a series of five optimized Press Releases for a client […]
Form Confirmations Can Make or Break the First Impression
Form confirmations are an afterthought for most web sites however used properly they can improve conversions and insure a very positive first experience. The typical confirmation is the stock, generalized and not particularly friendly message. A good confirmation at a minimum will: Show appreciation for the sign up. Outline what the customer can expect either […]
The Importance of an Effective Custom “Page not found” Error Page
Of all the clients we’ve worked with I’d say about half do not have this important error procedure setup on their servers. The issue – Many of the inner pages of your web site get indexed by search engines and if you rename or delete them you may loose some prospective visitors if you do […]
Building a Sign up Page that Converts
How to build successful sign up pages and avoid common mistakes. The sign up page is the “money page” for many sites and represents success or failure. An exit from the signup page is usually a loss and is often not recovered. If we look at the total cost of marketing including: salaries, Paid Search […]
Test Your Online Forms and Email Addresses
If you have important email addresses and online forms such as inquiry forms on your web site you need to make sure they are working or you could loose potential business. We’ve heard from a number of webmasters after days or weeks have gone by before they realized an important form on their web site […]
End Their Search to Build Business!
A case study of a technique used to provide competitive information to help prospective buyers decide between products. By providing this information on their product and the competitions’ products this company stopped many prospective buyers from searching any further leading to increased sales. Why do customers shop online? The answer is the convenience of easy […]