Blog
An example of a great persuasive signup form
I wanted to pass along this example of a great sign up form from Clicktracks since visual examples work better for many folks. I wanted to share what I liked and encourage you to consider it in your efforts going forward. I’m 95% confident that this has been tested and refined. Many forms fail to […]
Search Leads to Offline Conversions Too
A SearchEngineWatch post discusses how search leads to offline sales. It cites two recent studies from comScore. Both studies show, once again, how important it is to consider the impact of online marketing, including search, on offline conversions. Read the Post. In May 2005 we posted the results of another comScore study sponsored by Yahoo […]
Matt Cutts: Search Engines Indexing Content Much Faster Now
Matt Cutts of Google has an interesting post on how search engine indexing has sped up over the years. We used to wait days or months for content to get indexed. Now it happens much faster, especially content from news sites, blogs, etc. Matt shows an example where a blog post was picked up by […]
Adding “calls to action” to move visitors along to a Conversion Point
Improving Conversions: Case Study Part 1 – Adding “calls to action” We’re working on a web site for a software company. The goal of the web site is to attract potential end users and get leads over to their resellers. A secondary goal is to attract new resellers. We working on both improving search engine […]
10 Blogger Types: The Good, the Bad, and the Sleazy, by Jill Whalen
As I mentioned in an earlier post Dan Crow, Google’s Product Manager for Crawl Systems, spoke at an SEMNE event in July. Jill Whalen wrote a very comprehensive article covering most of what Dan Crow talked about that evening including some new tags Google will be releasing in the future such as an “unavailable_after” tag […]
B2B Link Building with Informational Videos
Sage Lewis shows an example of how one B2B business created a very clever video on YouTube This video has been seen almost 500,000 times. Read the post
10 Cool Things We Can Do with Click Tracks – Web Analytics
Here’s a post at Stone Temple Consulting’s blog about 10 Cool Things you can do with Click Tracks We almost always recommend implementing an advanced analytics package that will allow us to better see, by keyword phrase and referral site, what people do once they reach your site, how they navigate through the site, where […]
Google’s Dan Crow on Supplemental Results and XML Site Maps
This week Dan Crow, Google’s Product Manager for Crawl Systems, spoke at an SEMNE event in Providence Rhode Island. He covered many topics including Google’s Supplemental Results index (SI) and XML Site Maps. Google’s Supplemental Results: Confirmation that files In SI rarely rank well Dan gave us an update on Google’s Supplemental Results Index. […]
eVision announces trademarked site design methodology to improve web site conversion rates: Conversion Point Architecture
We released a press release this morning that describes eVision’s site design methodology called Conversion Point Architecture. Here’s a summary: eVision offers an advanced site design methodology called Conversion Point Architecture. Although the value of driving traffic to web sites remains high, effective site design that helps ensure visitors turn into leads or sales is […]
NY Times Article On Google Search Technology
Google allowed a reporter from the New York Times to interview Google’s search quality team and others including Singhal, Udi Manber, and Matt Cutts – Read the Article They talked about some things Google rarely discuses publicly. Rand Fishkin boils the interview down and discusses some topics from the article such as the freshness of […]