Category: Usability & Conversion Point Architecture
Why I Chose Travelocity: Usability & Stickiness Lessons Learned
A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.
4 Initial Keys to Internet Marketing Success
Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.
Working with large and small companies in the U.S. and abroad over the past decade, I’ve seen a lot of what it takes to be successful in online marketing. I’ve also seen the pitfalls. Here are some of the “initial” keys to online marketing success.
Increase Leads & Sales from Your Email Campaigns by 200% or More
We can improve the conversion rates of your email marketing campaigns by employing many of the techniques from the Conversion Point Architecture process, increasing the percentage of readers who make a purchase, signup, submit an inquiry, donate, or whatever the goal of the email campaign may be. (see below for more informations on Conversion Point Architecture)
Wider Screens – A New 1024 X 768 Web Page Design Standard
Wider web pages are appropriate now that most visitors use wider screens. But there are some warnings.
A wider design standard allows more room across the screen to include critical page elements, expand navigation, and improve branding and messaging in the header and redesign page elements.
Please welcome Dr. Deborah J. Mayhew, eVision Usability and Design Consultant
Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.
ROI Calculator Download: Calculate the Potential Return on Investment from Improvements in Web Site Conversion Rates
I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.
The Sales Value of Strong Product Photos
There’s a useful post on Web Marketing Today about the sales value of product photos (especially important with the holiday season just around the corner). Dr. Ralph F. Wilson shows some examples of different quality product pictures on eBay and the related number of bids each one received. There’s also a link to a video interview about optimizing product images on eCommerce sites
Reduce Customer Anxiety to Increase Sales Conversions
In an Internet world surrounded by phishing scams, identity theft, and viruses, everyone is concerned about the risks associated with placing an order or signing up for a newsletter or product information. If you fail to deal with anxiety on your site, you’ll leave money on the table. In this post Todd’s covers the basics of how to reduce anxiety on a web site
Distracting Cycling Images and Messages Can Hurt Profits: Learn how to improve conversion rates with a simple and effective solution
An increasing number of small sites are cycling images, changing messages, and sending offers across the screen using Flash and JavaScript — generally causing havoc among people trying to understand an often complex webpage. This article describes the problems caused by changing messages and scrolling offers and shows you how to improve conversion rates by giving control to the visitor.
Why Video Testing is better then Metrics Testing Alone
Until you have seen video testing, you may be skeptical about the power of what it can teach us about web site behaviors. By using the right approaches and asking for insights beyond basic (though also essential) task completion tests, you will learn what is and isn’t working on your site and why. Video testing […]
