Improving Conversions Case Study Part 2 – Moving contact form generates higher quality leads This is Part 2 of the case study to improve conversions on a web site for a software company (Read the earlier post – Adding two “calls to action” to move visitors along to a Conversion Point”). In part one I […]

Hi Folks, I did some work with a firm who does multi variable regression analysis of web page components.What this means is that they use a sophisticated mathematical model to compare a wide variety of “treatments” or aspects of a web page.They use this to test at one time for example: several headers, logos, text […]

I wanted to pass along this example of a great sign up form from Clicktracks since visual examples work better for many folks. I wanted to share what I liked and encourage you to consider it in your efforts going forward. I’m 95% confident that this has been tested and refined. Many forms fail to […]

Improving Conversions: Case Study Part 1 – Adding “calls to action” We’re working on a web site for a software company. The goal of the web site is to attract potential end users and get leads over to their resellers. A secondary goal is to attract new resellers. We working on both improving search engine […]

We released a press release this morning that describes eVision’s site design methodology called Conversion Point Architecture. Here’s a summary: eVision offers an advanced site design methodology called Conversion Point Architecture. Although the value of driving traffic to web sites remains high, effective site design that helps ensure visitors turn into leads or sales is […]

Form confirmations are an afterthought for most web sites however used properly they can improve conversions and insure a very positive first experience. The typical confirmation is the stock, generalized and not particularly friendly message. A good confirmation at a minimum will: Show appreciation for the sign up. Outline what the customer can expect either […]

How to build successful sign up pages and avoid common mistakes. The sign up page is the “money page” for many sites and represents success or failure. An exit from the signup page is usually a loss and is often not recovered. If we look at the total cost of marketing including: salaries, Paid Search […]

A case study of a technique used to provide competitive information to help prospective buyers decide between products. By providing this information on their product and the competitions’ products this company stopped many prospective buyers from searching any further leading to increased sales. Why do customers shop online? The answer is the convenience of easy […]