Tag: online marketing
SEO Articles, Useful or Useless? Best practices for Article Marketing, Part 1
Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?
We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.
$1Mil to $1Bil in 10 years: Zappos. What You can learn from them (especially Internet retailers)
Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.
You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.
The most crucial ingredients for search marketing success? Fast implementation and Perseverance!
Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.
Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).
The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.
In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site
The Best Internet Marketing Articles of 2009
A couple of useful lists of the best Internet marketing articles of 2009
Microsoft and Yahoo Search Merger Has Been Approved! What We Can Expect
Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.
We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets
Ready for the Next Big Change in Google’s Search Rankings & Results? Caffeine: Fast, Fresh Results, Social Signals
Google will be rolling out an update soon, nicknamed Caffeine, that will have an impact on search positions as it rolls out and probably for years to come.
Here are some of the changes we can expect with this update
Google Maps SEO, How to get top rankings and improved search results in Google’s local search listings
In this article I’ll cover the important factors for getting the best results in Google Maps, Google’s Local Search (Not just rankings but overall results including enticing people to take action). Local Search has become much more important with the evolution of Blended or Universal Search results.
How to Select an SEO Company by Jill Whalen
Jill Whalen was interviewed for Web Marketing today. In a 7 minute video she explains “How to select an SEO firm” including questions to ask and some things that SEO companies often do that may not be needed.
Ask for customer reviews. Good reviews = more business (And will likely help your local search rankings)
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
Demographic Targeting for PPC Campaigns
Here’s an article in Search Engine Watch that gives an overview of what demographic targeting is currently available in Google Adwords, MSN Adcenter, and Yahoo Search Marketing as well as some demographic data from some social networking sites like Twitter and Facebook