eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

How To Increase Conversions For Organic Keywords

Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.

You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.