Tag: search engine optimization
SEO Is Bound to Fail If… (by Jill Whalen)
An article from Jill Whalen on how to ensure your SEO project will fail! Including…
…If you don’t keep your SEO abreast of website changes.
…If you think your SEO can work independently and not need (a lot of) your help.
…If you know enough SEO to be dangerous.
How to Use Google’s Webmaster Tools to Check Keyword Rankings, Impressions, Click-Throughs & Improve Organic Search Results
The expanded search query data provided in Google’s Webmaster Tools is an excellent tool to help improve organic search results. Not only can you view rankings for most of the organic keywords for which your website’s web pages appeared in recent search results, but more importantly, Google displays data such as Impressions (the number of times one of your web pages appeared in the search results for a keyword phrase), the number of Clicks and Click-Through Rates (CTR) for every keyword as well as data on the web pages/files returned in the search results.
We’ll show you how to use the data to determine important keyword phrases to focus on, improve Click-Through Rates by improving the search listings, and check the pages being retuned in search results for issues.
Yahoo & MSN search alliance update
An update on the Yahoo and MSN search alliance (the merger of these two search engines) schedule over the coming months.
SEO Myths. Which myths do these senior SEO’s agree are wasteful pursuits?
Here are six articles over the past year from four senior SEOs’s covering SEO myths and boondoggles (Wasteful Pursuits).
We then highlight myths that two or more of these SEO’s agree are mostly a waste of time. However, there are some of these myths that are disputed at least in part by other SEO’s so it’s worth reading these articles especially the rebuttal article from Rand at SEOmoz
Do XML sitemaps improve rankings? When to use and when NOT to use XML sitemaps
There’s lots of misinformation about XML site maps including their affect on search rankings going around. In this article we outline when to consider using a XML site map, including specialized site maps and extensions, as well as discuss their affect on search rankings.
Best Practices for Article Marketing, Part 2
In part 1 we showed why submitting articles to article submission sites is of little value unless they are high quality, useful articles. We suggested not just submitting articles to submission sites as you can get much more value by using them on your site too or by “selling” article ideas to industry online magazine and news sites etc. We began outlining our Best Practices for Article Marketing.
In this article we’ll show you how to build and use a media list and how to find quality article submission sites.
SEO Articles, Useful or Useless? Best practices for Article Marketing, Part 1
Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?
We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.
49 Local Search Ranking Factors Rated by Importance
Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results
The most crucial ingredients for search marketing success? Fast implementation and Perseverance!
Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.
Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).
The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.
In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site
The Best Internet Marketing Articles of 2009
A couple of useful lists of the best Internet marketing articles of 2009