Tag: SERPS
Optimizing for Local Search Even More Important With Google’s New Blended Local Search Results
Google’s new blended local search results may push your traditional organic listings much further down within the search results making it more important than ever to get a local result listed within the “blended” search results on google.com.
J.C. Penny Caught Red Handed by Google Doing Link Spam: Led Astray By their SEO?
You wouldn’t think a major brand like JC Penny would allow itself to be lead astray by an SEO company, but it looks like that’s just what happened as reported by the NY Times. Links were placed on thousands of web sites using deceptive anchor text in an attempt to get JC Penny’s web pages to rank higher. And it worked very well as J.C. Penny had top rankings for hundreds of keywords during the holidays. However they are now penalized by Google. J.C. Penny just fired their SEO company.
How To Improve Organic Search Results With A Simple Site Audit
Having a search engine friendly website, a site with no barriers to the search engines is critical to success within “organic” search engine results. Here are some relatively simple SEO Site Review steps that should help you flush out the most important site wide issues within a small to mid size website.
SEO Myths. Which myths do these senior SEO’s agree are wasteful pursuits?
Here are six articles over the past year from four senior SEOs’s covering SEO myths and boondoggles (Wasteful Pursuits).
We then highlight myths that two or more of these SEO’s agree are mostly a waste of time. However, there are some of these myths that are disputed at least in part by other SEO’s so it’s worth reading these articles especially the rebuttal article from Rand at SEOmoz
49 Local Search Ranking Factors Rated by Importance
Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results
Moving & Deleting Pages, SEO Best Practices To Reduce the Impact on Search Results
When you more or delete web pages that have been indexed in search engines you could loose valuable visitors to your site for weeks or months. Here are some steps you can take to minimize the impact on search results
Ready for the Next Big Change in Google’s Search Rankings & Results? Caffeine: Fast, Fresh Results, Social Signals
Google will be rolling out an update soon, nicknamed Caffeine, that will have an impact on search positions as it rolls out and probably for years to come.
Here are some of the changes we can expect with this update
Google Maps SEO, How to get top rankings and improved search results in Google’s local search listings
In this article I’ll cover the important factors for getting the best results in Google Maps, Google’s Local Search (Not just rankings but overall results including enticing people to take action). Local Search has become much more important with the evolution of Blended or Universal Search results.
Ask for customer reviews. Good reviews = more business (And will likely help your local search rankings)
There are a growing number of reviews on the web for all types of products and services on sites such as Yelp, Google Maps, Bing, shopping search sites, etc.
Good reviews can help increase business. However, it’s human nature: Most people will not take the time to write a review unless they are upset. So reviews can tend to be mostly negative UNLESS YOU ASK for REVIEWS.
Microsoft’s Bing: Early local search share data. It looks promising!
Gregg Stewart posted at SearchEngineWatch with some early data on Microsoft’s Bing search portal in the local search space. It’s very early, but after declining in local search shares the past two years, the early trend for Bing looks promising. In this post Gregg Stewart includes the latest local search share numbers from Comscore comparing the top 5 search engines and compares Bing’s local results pages to Google and Yahoo.
Bing’s local search results do include some useful unique features which are outlined.