In March Google announced they were working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” It may be rolling out now. What’s being penalized? What should you do?
In my latest article in a series of articles on content development at Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.
In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites.
Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.
Here are 10 more content ideas that should help improve organic visibility and often help increase conversions on a web site.
The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
In an article by Rob Young on Search Engine Watch he dissects a new study that examines the value of each of the top 10 organic positions on Google.
A video of Matt Cutts from Google about what SEO tactics to focus on for 2011
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.
In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.
In October Marketing Sherpa released the results of a survey of over 2,000 search marketers asking what are the most effective SEO tactics. Here are the top 5 SEO tactics that are achieving results as well as many tactics that are a waste of time and money.
Learn what linking building is and how it can help increase your business by bringing targeted visitors to your web site who may do business with you and help improve your organic search rankings.