eVision Online Marketing Blog

This blog is all about Targeted Traffic and Conversions!

9 More Content Development Ideas For Increased Visibility

In my latest article in a series of articles on content development at Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.

In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites.

How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings

Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.

In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.

SEO: What Works. What Doesn’t

In October Marketing Sherpa released the results of a survey of over 2,000 search marketers asking what are the most effective SEO tactics. Here are the top 5 SEO tactics that are achieving results as well as many tactics that are a waste of time and money.

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