Blog
8 SEO Steps During A Website Redesign
Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched.
Optimizing for Local Search Even More Important With Google’s New Blended Local Search Results
Google’s new blended local search results may push your traditional organic listings much further down within the search results making it more important than ever to get a local result listed within the “blended” search results on google.com.
J.C. Penny Caught Red Handed by Google Doing Link Spam: Led Astray By their SEO?
You wouldn’t think a major brand like JC Penny would allow itself to be lead astray by an SEO company, but it looks like that’s just what happened as reported by the NY Times. Links were placed on thousands of web sites using deceptive anchor text in an attempt to get JC Penny’s web pages to rank higher. And it worked very well as J.C. Penny had top rankings for hundreds of keywords during the holidays. However they are now penalized by Google. J.C. Penny just fired their SEO company.
How To Improve Organic Search Results With A Simple Site Audit
Having a search engine friendly website, a site with no barriers to the search engines is critical to success within “organic” search engine results. Here are some relatively simple SEO Site Review steps that should help you flush out the most important site wide issues within a small to mid size website.
How to Optimize Your Online Ecommerce Store, with Rob Snell
Now that the holidays are over it’s time to start thinking about how to improve your ecommerce site. Here’s a video interview (with a text companion piece) on Web Marketing Today with Rob Snell, whose family business has run an online store for years. Rob explains three steps a niche ecommerce merchant can take to compete with large internet retailers
Merchandising with Pictures and Videos
In “How to Optimize Your Online Ecommerce Store, with Rob Snell” Rob talked about using photos and text to establish yourself as an expert. In this article on Web Marketing Today Jeff Sexton gives tips on merchandising with product pictures and videos.
Google & Bing confirm links shared on Twitter & Facebook have direct impact on search engine rankings
Confirmation. Google has confirmed what we suggested might be forthcoming when we wrote about Google’s expected Caffeine update last year – Social Signals do affect search rankings.
Link Building Basics: What is Link Popularity?
Debra Mastaler posted an article on Search Engine Land about Link Building Basics.
She explains what Link Popularity is (covering Link quantity, Link quality, Anchor Text and Relevance) and why Link Building and referral site development is such an important activity for improving organic search rankings, building targeted traffic and building brand awareness.
Is Link Building Important? Google & Bing Talk About Link Building
Is Link building Important? Here is what the two major search engines, Google and Bing have to say about Link Building.
FREE SEMINAR: Search Engine Marketing for the Business Manager, Connecticut
Search Engine Marketing for the Business Manager How Can SEM Help My Business? A FREE SEMINAR WHEN: 8:15 AM, Tuesday December 7, 2010 WHERE: Wallingford, CT You’ll Learn: What is Search Engine Optimization? Local Search Optimization – Have you noticed the local results that are often displayed high up in the search […]