Blog
Best Practices for Article Marketing, Part 2
In part 1 we showed why submitting articles to article submission sites is of little value unless they are high quality, useful articles. We suggested not just submitting articles to submission sites as you can get much more value by using them on your site too or by “selling” article ideas to industry online magazine and news sites etc. We began outlining our Best Practices for Article Marketing.
In this article we’ll show you how to build and use a media list and how to find quality article submission sites.
10 Ways for Small Businesses to Use LinkedIn, By Guy Kawasaki
Here’s an article on American Express’s OPEN forum, by Guy Kawasaki with some tips on using Linkedin to find new customers and vendors, keep in touch with them, help build your reputation, even find funding.
SEO Articles, Useful or Useless? Best practices for Article Marketing, Part 1
Web marketers often submit articles to article submission sites to improve search engine rankings. Does this work?
We cover “Best Practices for Article Marketing & Submissions” – Developing & marketing articles to increase awareness, reputation building, increase targeted traffic, help make a web site more useful while adding content to a site for search engines, and to help improve search rankings.
What You Can Learn About Social Media from Woot.com, a retail ecommerce site
An article about an ecommerce site that has done some creative things to make their site unique, helpful and fun and at the same time created a large social presence with lots of fans
$1Mil to $1Bil in 10 years: Zappos. What You can learn from them (especially Internet retailers)
Zappos has grown from $1 million to over $1 billion in just 10 ten years by striving to provide the best customer service possible. Much of Zappos’ billion dollar business comes from happy repeat customers and word of mouth.
You can learn lot from Zappos on how to build a successful business, especially if you run a retail ecommerce business.
Can we stop calling it Linking Building? It leads many to the wrong behavior
Calling this process Link Building and of course explaining that link building is a task performed to improve search engine rankings leads many web marketers to employ link building techniques solely to influence their rankings. Most of these techniques work, at best, only for a while before the search engines devalue their effect, resulting in wasted time. The primarily goals link building should building targeted traffic and awareness – so we’ve changed our name to Referral Site Development (RSD) & Online Promotion
49 Local Search Ranking Factors Rated by Importance
Local Search Ranking Factors – The results of a survey of 27 folks who work on local search. In it you’ll find 41 positive ranking factors ranked by relative importance along with 8 negative factors that can hurt your rankings in Google and Yahoo local search results
The most crucial ingredients for search marketing success? Fast implementation and Perseverance!
Looking back over years of working with clients, I truly believe the most important ingredient to search marketing success is the quick implementation of recommendations and tests to improve conversion rates.
Our clients who continually implemented recommendations and tests and persevered eventually succeeded. Those who couldn’t failed (Or more often they delayed their success for years till they could implement recommendations and tests quickly and missed a significant amount of income over those years).
The underlying issue is that all (yes ALL) web sites that have not been improved systematically do an ineffective job of converting site visitors with little or no prior knowledge about the company and its products and services. This includes most of the non brand keyword phrases being searched on to reach a web site (from both organic and PPC search results) as well as visitors from many other referral sites.
In this article I’ll show you how to estimate the conversion rates for your brand vs. non-brand keyword phrases using Google Analytics. You’ll see the difference in your conversion rates and should be able to estimate the potential increase in income if you work to improve conversions rates on your web site
The Best Internet Marketing Articles of 2009
A couple of useful lists of the best Internet marketing articles of 2009
Microsoft and Yahoo Search Merger Has Been Approved! What We Can Expect
Microsoft and Yahoo have received clearance to form the Yahoo and Microsoft Search Alliance.
We can expect Lower PPC management costs, possibly lower costs per conversion, and with one larger network a second PPC network may be viable for many advertisers with smaller ad budgets