An article that outlines some very insidious tricks performed by SEO con artists. Some of these tricks are very difficult to detect including one that I’ve seen done to companies I’ve worked with where the SEO rewrites traffic from one source to appear as though it came from another source in order to make their SEO results appear better.
In March Google announced they were working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” It may be rolling out now. What’s being penalized? What should you do?
In my latest article in a series of articles on content development at Search Engine Land I cover 9 more ideas to add content to your web site and other web venues to help improve organic visibility and help increase conversions in some cases. Much of this content can also be hosted or promoted on other web venues such as the social sites with which you participate.
In this article, I’ve included some user generated content ideas as well as some ideas most useful for ecommerce sites.
Here’s an article that helps explain what it takes to do well in organic search now and into the future since changes like universal search, Google’s Caffeine and Panda updates, and the increasing personalization of search results.
Here are 10 more content ideas that should help improve organic visibility and often help increase conversions on a web site.
10 content ideas for your web site and other web venues to help improve organic visibility
We’ve been saying for years that cluttering up your landing pages with ads, especially at the top of the page hurts the user experience which reduces conversion rates.
Now it can hurt your organic rankings too.
Read how this company go their employees excited about participating on LinkedIn to help the company share updates and company news. Maybe you can employ what they did or something similar?
Having employees share company updates with their connections on LinkedIn can get your update in front of thousands of people who may in turn share it, bookmark it, Like it, link to it, etc.
In this article I outline the steps I take to optimize a web page to try to improve organic search results, both increase rankings and improve click-throughs from the search listings.
Some SEO tips for 2012