Tag: search engine optimization
How a BBB (Better Business Bureau) Accreditation Can Help Organic Search Listings and Increase Business
The Better Business Bureau offers an accreditation process that can help increase business and may help improve your organic search results.
Optimizing Web Pages for Organic Keywords: Article Series On Search Engine Land
I’m rolling out a step by step guide to optimizing web pages for organic keywords on Search Engine Land. The first two articles are up and you can read about them here.
Speaking at Pubcon Next Week on How To Increase Conversions For Organic Keywords
Going to Pubcon? It’s “The Internet Marketing Event of the Year” a 4-day conference covering Search, Social Media and Internet Marketing from next week in Las Vegas.
I’ll be presenting “Improving Conversions Rates for Keyword Phrases”.
Top 3 Google Rankings Get 35% to 58% of Clicks
In an article by Rob Young on Search Engine Watch he dissects a new study that examines the value of each of the top 10 organic positions on Google.
No More Google Directory
After years of declining use Google pulled the plug on the Google Directory. The Google Directory was based on the Open Directory Project (OPD), a volunteer, human edited directory of the web that has been used as the underlying database for numerous web directories for years. Unfortunately OPD has struggled in recent years to keep up with the increased number of updates and submissions.
A Step By Step Guide To Effective Online Article Marketing
A step by step guide to online article marketing that effectively improves organic search results, helps build awareness and reputation, increases targeted traffic from other quality related web sites, helps attract more incoming links to your site, and helps make your web site more unique and useful.
SEO Tactics That Will NOT Bring Targeted Google Visitors, by Jill Whalen
An article from Jill Whalen covering 16 SEO tactics that are mostly a waste of time
How To Increase Organic Keyword Conversions. Part 2
In this Part 2 article on Search Engine Land I’ll outline some relatively simple ways to improve conversions once people enter your web site from any traffic source including organic search traffic
How To Increase Conversions For Organic Keywords
Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
Google’s Matt Cutts on 3 SEO Tactics To Focus On In 2011
A video of Matt Cutts from Google about what SEO tactics to focus on for 2011