Tag: search engine optimization
Video: Check your local search listings (like Google Maps) if local search results are important: Part 1
In this Part -1 video (a little over 6 minutes) I’ll demonstrate why you should check for your local search listings in the major search engines if local search results are important to your business or organization.
I’ll also talk about how to improve your rankings in Google’s local search results (Google Maps).
Video: 404 error pages: An effective custom “Page not found” error page improves search engine results; Tips & Best practices
In this 2 part Video (with companion text article) we show why it’s so important to have an effective custom “Page not found” error page (A 404 error page) to improve results from search engines. We cover and demonstrate some important Best Practices for 404 error pages.
You’ll Learn:
What are custom “Page not found” (404) error pages and why are they so important in search marketing?
The most important elements to include on 404 error pages.
Why you need to use Absolute Links on 404 error pages.
Why it’s important to set these error pages up so they send a 404 error code to browsers (and search engines) rather than a redirect code (as some web site owners/managers have done).
5 SEO Steps for Video Search
Video on the web is growing quickly. We’re employing video more and more to improve the user experience which leads to improved conversion rates.
Ron Jones has posted a two part article on Search Engine Watch outlining 5 steps for optimizing Video for search.
How To Apply Page Level 301 Redirects In Apache Web Servers
If you delete or move web pages that are indexed in search engines you can lose targeted traffic for weeks or months unless you apply a 301 redirect. In this article Bruce Borner, of Computer Projections, explains how to apply a page level 301 redirect on Apache.
Setting up an SEO Shop Overnight! Or How to Hire an SEO, By Jill Whalen
Jill Whalen posted an article on her blog that points out a real problem for those trying to find search engine optimization services. SEO shops continue to setup overnight. Many of these SEO’s are trying to learn SEO from the free information available much of which is wrong. Companies looking for SEO services should check how long an SEO consultant or agency has been in business and make sure they have a successful track record with satisfied clients to whom you can talk.
“Search Engine Optimization and Marketing” Thursday, June 4th at the Connecticut Business Expo
I’ll be presenting “Search Engine Optimization and Marketing” at the Connecticut Business Expo in Hartford on Thursday June 4th.
Are Search Engines Really Indexing Flash? By Jill Whalen
Last summer Google and other search engines announced that they were evolving the ability to index the textual content in Flash files. In a recent post Jill Whalen asks, “Are The Search Engines Really Indexing Flash?” According to Jill, “Most Flash is still highly invisible in Google.”
Search Engine Marketing for the Business Manager, April 28 in Madison CT
I’ll be presenting the basics of search engine marketing at a 3 day event here in Connecticut at the end of April.
Canonical Link Element: Search Engines Working to Solve Duplicate Content Issues
Over the past 6 weeks the major search engines have announced support for a new Canonical Link Element – A piece of code you can insert into web pages that might be considered duplicate content. Within the piece of code you point the search engine towards the “preferred” URL for this content.
4 Reasons to Submit Optimized Online Press Releases. Plus tips and resources for writing and distributing online press releases
Online optimized press releases are a promotion and SEO tool that is even more beneficial now because of Blended Search Results (There’s a link to an explanation of Blended Search Results).
In this post: 4 reasons to submit optimized online press releases, the short term and long term benefits, plus tips and resources for writing and distributing online press releases.