Blog
Google Maps Video: How to find, claim, update and add listings in Google’s local search: Part 2
In this Part-2 video (a little over 8 minutes) I’ll demonstrate how to find and claim your Google Maps listings, how to update those listings, as well as how to add new listings.
SEO Boondoggles by Jill Whalen
Is Most of SEO Just A Boondoggle? I’ve been waiting for spot to mention an article Jill Whalen posted a couple of months ago on search engine land named “Is Most Of SEO Just A Boondoggle?” In the article Jill talks about useless SEO tactics that many SEO’s advise clients to pay for. She also discuses what are worthy SEO tasks that do indeed make a difference
Video: Check your local search listings (like Google Maps) if local search results are important: Part 1
In this Part -1 video (a little over 6 minutes) I’ll demonstrate why you should check for your local search listings in the major search engines if local search results are important to your business or organization.
I’ll also talk about how to improve your rankings in Google’s local search results (Google Maps).
Yahoo and MSN finally make an agreement
It’s been a long time in the making, but Yahoo and MSN finally made an agreement. In this 10-year deal Microsoft’s Bing will become the search platform for Yahoo sites. Here’s a post on Search Engine Watch with an overview of the deal.
Video: 404 error pages: An effective custom “Page not found” error page improves search engine results; Tips & Best practices
In this 2 part Video (with companion text article) we show why it’s so important to have an effective custom “Page not found” error page (A 404 error page) to improve results from search engines. We cover and demonstrate some important Best Practices for 404 error pages.
You’ll Learn:
What are custom “Page not found” (404) error pages and why are they so important in search marketing?
The most important elements to include on 404 error pages.
Why you need to use Absolute Links on 404 error pages.
Why it’s important to set these error pages up so they send a 404 error code to browsers (and search engines) rather than a redirect code (as some web site owners/managers have done).
Microsoft’s Bing: Early local search share data. It looks promising!
Gregg Stewart posted at SearchEngineWatch with some early data on Microsoft’s Bing search portal in the local search space. It’s very early, but after declining in local search shares the past two years, the early trend for Bing looks promising. In this post Gregg Stewart includes the latest local search share numbers from Comscore comparing the top 5 search engines and compares Bing’s local results pages to Google and Yahoo.
Bing’s local search results do include some useful unique features which are outlined.
4 optimized press release articles from the eVision Blog
It can be very hard to find useful articles on a specific topic, even with a blog search facility.
Here are 4 articles about optimized press releases from the eVision blog (and others) over the past year or so.
SEO is the top online marketing method used by small to large budget marketers to generate online conversions
An article that summarizes the results of a recent Forbes study showing SEO was the most effective online marketing method for generating conversions for about half of all marketers.
Website Analytics vs. Site Reports/Stats: Analytics can help you increase business from your web site
Many web site owners have heard the term “analytics” and mistakenly believe that the site stats they have seen running on their website is analytics. They are unaware of how strong a tool site analytics is for online marketing and improving conversion rates.
In this article I’ll demonstrate the difference between site analytics and site reports and point out how analytics can help not only measure marketing results but help site owners increase business from their web sites.
5 SEO Steps for Video Search
Video on the web is growing quickly. We’re employing video more and more to improve the user experience which leads to improved conversion rates.
Ron Jones has posted a two part article on Search Engine Watch outlining 5 steps for optimizing Video for search.