Blog
How To Apply Page Level 301 Redirects In Apache Web Servers
If you delete or move web pages that are indexed in search engines you can lose targeted traffic for weeks or months unless you apply a 301 redirect. In this article Bruce Borner, of Computer Projections, explains how to apply a page level 301 redirect on Apache.
Setting up an SEO Shop Overnight! Or How to Hire an SEO, By Jill Whalen
Jill Whalen posted an article on her blog that points out a real problem for those trying to find search engine optimization services. SEO shops continue to setup overnight. Many of these SEO’s are trying to learn SEO from the free information available much of which is wrong. Companies looking for SEO services should check how long an SEO consultant or agency has been in business and make sure they have a successful track record with satisfied clients to whom you can talk.
“Search Engine Optimization and Marketing” Thursday, June 4th at the Connecticut Business Expo
I’ll be presenting “Search Engine Optimization and Marketing” at the Connecticut Business Expo in Hartford on Thursday June 4th.
Get Rich Quick with PPC! Sorry, PPC Success Takes Time Too
Many web site owners believe that search engine advertising success (such as Adwords PPC) comes quickly. This is understandable when much of the promotion about search engine advertising talks about how fast you can get a PPC campaign up and running.
However it takes time to build an effective search advertising campaign and you may need to improve your web site’s conversion rates before a PPC campaign will produce a positive ROI. This can take many months.
Useful Social Media Posts from The eVision Blog and the Web
Some useful blogs about social media from the eVision blog (and others) over the past year or so.
Good Navigation Is Essential to Your Site’s Success: How to design a good Nav bar
In this article you will learn what makes a great primary navaigtion bar. Our user testing shows that ignoring nav bar guidelines will cost you sales and customers. You cannot create a good user experience without a good nav bar.
The nav bar plays an essential role in creating good first impressions and setting site expectations. New visitors will scan the primary nav bar when they first arrive on your site home page. When nav bar link labels are confusing, or important visual cues are missing, visitors are less likely to engage. If visitors have only come for a quick comparative look, confusion equals exits.
Demographic Targeting for PPC Campaigns
Here’s an article in Search Engine Watch that gives an overview of what demographic targeting is currently available in Google Adwords, MSN Adcenter, and Yahoo Search Marketing as well as some demographic data from some social networking sites like Twitter and Facebook
Run Your Brand Phrases In A PPC Campaign? Part 2: How to Test the Results
Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results anyway? In part one we showed you why it usually works. In this post, Part-2, we’ll show you how to test the results to see if it’s paying off for you.
Are Search Engines Really Indexing Flash? By Jill Whalen
Last summer Google and other search engines announced that they were evolving the ability to index the textual content in Flash files. In a recent post Jill Whalen asks, “Are The Search Engines Really Indexing Flash?” According to Jill, “Most Flash is still highly invisible in Google.”
Run Your Brand Phrases In A PPC Campaign? It Will Likely Pay Off. Here’s Why & How to Test the Results: Part 1
Should you pay to run your own brand phrases in a PPC campaign such as Google Adwords when most of these phrases are reaching top “organic” search results? Our testing shows it usually pays off. Here’s why and how to test your results