Blog
Wider Screens – A New 1024 X 768 Web Page Design Standard
Wider web pages are appropriate now that most visitors use wider screens. But there are some warnings.
A wider design standard allows more room across the screen to include critical page elements, expand navigation, and improve branding and messaging in the header and redesign page elements.
Is search volume down? Is it the beginning of the end?
Kevin Ryan at Search Engine Watch has posted an article, “The Beginning of the End? Or the End of the Beginning?” In it he examines the recent press and data showing declining Click Through Rates (CTR) at Google. He interprets the data and attempts to answer the question, “Are people clicking less? Or is the data being misinterpreted”?
The answer may be Yes to both questions.
Universal or Blended Search Results: What is it? Optimization Tips
In “The Beginning of the End? Or the End of the Beginning?” Kevin Ryan at Search Engine Watch talks about the emerging Universal or Blended search results which already is and will continue to dramatically change the search results landscape we’ve all been used to for years.
You should understand what Blended Search Results is and start taking steps to prepare for it.
Universal or Blended Search Results is actually an opportunity that could lead to more click throughs to your site and the web sites and web pages on other sites that you have influenced.
This post explains what Universal or Blends Search Results is, with some examples, and gives some tips on how to prepare for it as it continues to emerge.
Google can now index Flash files: SEO for Flash
In June Abode announced that they provided Flash Player technology to booth Google and Yahoo that will allow them to better index Flash files. Here’s some links to posts about what can and can’t be indexed, as well as some initial “best practices”.
Please welcome Dr. Deborah J. Mayhew, eVision Usability and Design Consultant
Dr. Deborah J. Mayhew, an internationally recognized consultant, author, teacher and speaker on user experience design and usability engineering has joined eVision as a Usability and Design Consultant. Dr Mayhew will work with eVision clients to implement the Conversion Point Architecture process, helping insure that visitors who arrive at a web site will be inspired to convert (take some desired action) and can complete conversion actions effectively.
Using Marketing to Enhance Your Search Traffic: Sept. 16, 2008 in Trumbull, CT
Come to Trumbull the evening of September 16, 2008 when Vanessa Fox, formerly with Google will present “Using Marketing to Enhance Your Search Traffic”. Vanessa will discuss how good old fashioned marketing can (and should) be used to enhance your search engine traffic.
SEO Is Not a One-Time Fix. It can take years
Chris Boggs has a post on Search Engine Watch where he explains while search engine optimization SEO is not a one-time fix and can take years.
ROI Calculator Download: Calculate the Potential Return on Investment from Improvements in Web Site Conversion Rates
I put an Excel spreadsheet together for a client to use to estimate the potential return on investments from further improvements of the conversion rate on their web site. You can download load it here.
The Sales Value of Strong Product Photos
There’s a useful post on Web Marketing Today about the sales value of product photos (especially important with the holiday season just around the corner). Dr. Ralph F. Wilson shows some examples of different quality product pictures on eBay and the related number of bids each one received. There’s also a link to a video interview about optimizing product images on eCommerce sites
Reduce Customer Anxiety to Increase Sales Conversions
In an Internet world surrounded by phishing scams, identity theft, and viruses, everyone is concerned about the risks associated with placing an order or signing up for a newsletter or product information. If you fail to deal with anxiety on your site, you’ll leave money on the table. In this post Todd’s covers the basics of how to reduce anxiety on a web site