Blog
Microsoft, Yahoo Take Major Hits in Search Share Rankings as reported by Nielsen Online
The latest Search Share Rankings have been reported and summarized on Search Engine Watch.
Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. Yahoo was down 12% and Microsoft was down 19%. Ask.com took a hit as well with a decrease of 22.9%. Google continues to dominate the search engine industry at a 61.2% market share.
See the full article and the complete chart of search engine rankings
The Future of Google’s Search Personalization: The end of the ranking report.
Mark Jackson posted an article at Search Engine Watch about the impact of Google’s evolving Personalization including it’s affect on rankings.
He mentions a statement that Bruce Clay shared in a Pubcon 2008 session, “2009 will be the year of the end of the ranking report.”
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Online Marketing in an Economic Downturn
An article in TalentZoo summarizes the top 5 tactics marketers will emphasize over the coming months now that the economy is in a downturn, Blogging, SEO, PPC, Social networking, E-mail, Affiliate marketing
SEO for PDFs 2008: Optimizing PDFs for Search Engines
You’ll learn ~ Tips to better rankings & more click-throughs from search engine result listings for your PDF’s ~ How to include active links within PDF’s to increase the number of readers who visit your web site while viewing your PDF online ~ And give search engines paths to find content on your web site
These tips should help improve results for the PDF’s you host on your own web sites as well as those you distribute to others who may post them on their sites such as datasheets, manuals, whitepapers, articles etc
Implementation is a critical part of the SEO process
Mark Jackson talks about how important it is to actually implement SEO recommendations in an article at SearchEngineWatch. As Mark says “Implementation is a critical part of the SEO process. …It’s also where way too many SEO projects go wrong.”
Why I Chose Travelocity: Usability & Stickiness Lessons Learned
A couple of years ago I decided to finally try using an online travel search engine to book a flight. I compared a number of travel search engines to find the easiest one to use. I’ve been using it ever since. I think there may be a couple of lessons to be learned about Usability and Stickiness.
SEO is Not a Last Ditch Effort, by Jill Whalen
Because of the slow economy sales are down for many businesses. Some think that SEO may be the “Silver Bullet” to help pull them through. Our friend and colleague Jill Whalen has posted an article explaining why “SEO is Not a Last Ditch Effort”. Jill explains that while SEO is usually a good idea it’s not going to save a business. “SEO is a long-term strategy for increasing your targeted customer base”, Jill says, “a way to reach those extra customers whom you wouldn’t have been able to reach previously”, Here’s the complete “SEO Is Not a Last-Ditch Effort” article by Jill Whalen
4 Initial Keys to Internet Marketing Success
Now in our 10th year, eVision has been helping organizations improve results from search marketing and related areas of online promotion while helping our clients improve the conversion rates of the websites.
Working with large and small companies in the U.S. and abroad over the past decade, I’ve seen a lot of what it takes to be successful in online marketing. I’ve also seen the pitfalls. Here are some of the “initial” keys to online marketing success.
Increase Leads & Sales from Your Email Campaigns by 200% or More
We can improve the conversion rates of your email marketing campaigns by employing many of the techniques from the Conversion Point Architecture process, increasing the percentage of readers who make a purchase, signup, submit an inquiry, donate, or whatever the goal of the email campaign may be. (see below for more informations on Conversion Point Architecture)