Matt Cutts, a senior engineer at Google, created a video where he explains how Google creates a search engine listing for a web page (In this case he uses Starbuck’s home page as the example).   In the video he touches on many of the elements we optimize on a web page to influence those […]

We belong to SEMNE, a search marketing organization based in the northeast USA. We hold informational events every couple of months.

If you’re in the greater Connecticut area this is a good chance to learn about Wikipdeia and other social media.

Last month our own David Szetela began explaining Content Advertising in his column on Search Engine Watch (Content Advertising Explained – Part 1) and why most content campaigns perform very badly. In Content Advertising Explained – Part 2 he shows you how to save lots of money right now if you’re not sure your content […]

Acrobat Reader Files (PDF) do get indexed by search engines and they can do well in the search engine results.

Here’s an article of tips for optimizing PDFs for best search engine results.

Topics include:

* Tips to better rankings & click-throughs from search engine result listings for your PDF’s.

* Including active links within PDF’s to increase the number of readers who visit your web site or contact you.

* Active links within a PDF also give search engines paths to find content on your web site and may improve search rankings.

* How to analyze the results of online PDF’s using analytics.

There’s been a lot of chatter about Google’s apparent PageRank update. The PageRank as reported by the Google toolbar has dropped for many sites. The common wisdom is that Google may be sending a message, a shot across the bow, to those selling links and at the same time reducing the apparent value of the […]

Our own David Szetela now writes a column for Search Engine Watch. In this post David explains Content Advertising – Also known as contextual advertising; advertising on the search engines’ content networks such as those from Google, Yahoo, and Microsoft. Content campaigns display ads on the Web pages of site owners who participate in a […]

Earlier in the month we posted links to two articles about copyright law as it pertains to search marketing. Here’s a two part article from Search Engine Watch about the related area of trademark law. Trademark Law – What Search Marketers Should Know, Part 1 Topics include – What’s a Trademark (and Trademark Law)? Trademark […]

There have been a recent few posts on Search Engine Watch about copyright law as it pertains to search marketing that you might find useful – Copyright Law: What Search Marketers Should Know (Part 1) Topics include – What’s a copyright (and copyright law)? Copyright registration for search marketers Copyright infringement online Cease and Desist […]