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Get publicity and targeted traffic to your site, via an article
Here’s an example of a creative way to get some publicity and targeted traffic to your site, via an article. One way to get publicity and targeted traffic to a site is to develop creative ideas for articles that can be published on important related web sites such as industry/market magazines etc. I’m reading a […]
New Research on Behavioral vs contextual targeting – Surprising
The emphasis is mine the research just came out this week. I offer my conclusions at the end, the rest is theirs. The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that […]
Changes to inquiry form to reduce site exits and increase form submissions
Improving Conversions Case Study Part 4 – Changes to inquiry form to reduce site exits and increase form submissions. This is Part 4 of the case study to improve conversions on a web site for a software company. Read the earlier posts: Part 1 – Adding two “calls to action” to move visitors along to […]
7 Tips For Getting The Most Out Of Site Analytics
Here’s a post on Search Engine Watch outlining 7 tips for getting the most out of site analytics including: Decide on Your Site Objectives. Pick Actionable KPIs Invest in a Business Analyst(s) Create a Data-Driven Organization Verify Your Implementation Monitor Accuracy and Cross Check Focus on High Value Add Analyses Two of the seven tips […]
Optimizing Web Sites for New and Improved Search Engine Users
Here’s a post on SearchEngineWatch that does a good job of explaining one reason why it’s important to be continually adding content to your web site such as blog posts, white papers, press releases, etc We’ve seen a shift in the way people search. Searchers are much more savvy today. They search on more complex […]
2007 Web Analytics Shoot Out Results
Rand Fishkin has finished his 2007 Web Analytics Shootout. It’s a 55-page report on the results of a nine-month study of seven top analytics packages: Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual Sciences’ HBX Analytics, and WebTrends. The report looks at: 1. Evaluate ease of implementation 2. Evaluate ease of use 3. Understand the basic […]
Deemphasizing a call to action that was performing poorly
Improving Conversions Case Study Part 3 – Deemphasizing a call to action that was performing poorly This is Part 3 of the case study to improve conversions on a web site for a software company. Read the earlier posts: Part 1 – Adding two “calls to action” to move visitors along to a Conversion Point”. […]
Using a PPC campaign to test phrases and landing pages for organic results
There’s a post on the Search Engine Watch blog from Craig Paddock that does a pretty good job explaining how we can use a Pay Per Click (PPC or Search Engine Advertising) campaign for testing. Using PPC we can test to see which keywords pay off much faster than we can by trying to increase […]
Moving contact form produces less leads, but higher quality leads
Improving Conversions Case Study Part 2 – Moving contact form generates higher quality leads This is Part 2 of the case study to improve conversions on a web site for a software company (Read the earlier post – Adding two “calls to action” to move visitors along to a Conversion Point”). In part one I […]
Proven ways to improve web pages
Hi Folks, I did some work with a firm who does multi variable regression analysis of web page components.What this means is that they use a sophisticated mathematical model to compare a wide variety of “treatments” or aspects of a web page.They use this to test at one time for example: several headers, logos, text […]