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A Step By Step Guide To Effective Online Article Marketing
A step by step guide to online article marketing that effectively improves organic search results, helps build awareness and reputation, increases targeted traffic from other quality related web sites, helps attract more incoming links to your site, and helps make your web site more unique and useful.
SEO Tactics That Will NOT Bring Targeted Google Visitors, by Jill Whalen
An article from Jill Whalen covering 16 SEO tactics that are mostly a waste of time
How To Increase Organic Keyword Conversions. Part 2
In this Part 2 article on Search Engine Land I’ll outline some relatively simple ways to improve conversions once people enter your web site from any traffic source including organic search traffic
How To Increase Conversions For Organic Keywords
Once your web site is getting at least some traffic from organic search queries you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results.
You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions.
Where do local business websites get their traffic?
The results of survey of SEO’s regarding the sources of web site visitors to their local clients’ web sites. Google Places tops the list
Google’s Matt Cutts on 3 SEO Tactics To Focus On In 2011
A video of Matt Cutts from Google about what SEO tactics to focus on for 2011
How to Boost Sales with Compelling Buyers’ Guides, Product Descriptions, and Product Reviews
Rob Snell shows the different kinds of text content they create on their online stores, and gives tips on how to leverage your product expertise into online profits. Doing this helps establish your expertise, differentiate your ecom site from all the others, and helps your shoppers decide what to buy.
It also helps your organic search results by making your product pages unique from most other ecommerce sites and by adding much more content for search engines to index and return in search results.
How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites.
In this example, we will use a client’s Google Webmaster Tools and Google Analytics to choose the best keywords to focus on first, those bringing searchers to the website who are converting into leads.
SEO: What Works. What Doesn’t
In October Marketing Sherpa released the results of a survey of over 2,000 search marketers asking what are the most effective SEO tactics. Here are the top 5 SEO tactics that are achieving results as well as many tactics that are a waste of time and money.
Video: SEO Link Building. What Is It? How Does It Help Grow Your Business
Learn what linking building is and how it can help increase your business by bringing targeted visitors to your web site who may do business with you and help improve your organic search rankings.