A while ago I posted an article about whether it makes sense to “Run Keywords In PPC If Doing Well In Organic Search”. It often pays off, almost always for brand phrases.

In a recent Search Engine Land article Nathan Safran reports on recent research on brand benefits from Search which includes increased brand awareness when a brand listing is in a top ad position and a top organic listing. There’s even greater benefits with additional placements “Above the Fold” such as images, video etc

Should you pay to run keyword phrases in a PPC campaign such as Google AdWords if there are pages from your web site reaching top “organic” search results?

In this article you’ll learn why it often pays off and how to run a test.

Pubcon, the social media and optimization conference, taking place at the New Orleans Convention Center on April 22 – 25. I’ll be speaking in two sessions, “How To Increase Conversions For Organic Keywords” and “How To Use LinkedIn To Improve Organic Visibility”. See the full article for details on Pubcon, session times etc.

Google’s Matt Cutt’s answers this question from an AdWords PPC search advertising customer who recently saw a drop in their organic rankings in this short video.

In my latest article on Search Engine Land I look at a an ecommerce web site supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models.

I cover some “Keywords and Content” basics specific to ecommerce, but much of it applies to most web sites.

At Pubcon, the Search & Social Media Marketing Conference, in October. Robert Cialdini, author of Influencer: Proven Science for Business Success. gave the kickoff keynote. He talked about the Psychology of Persuasion, six principals of persuasion that help move people in our direction without changing your offer at all

Lisa Barone posted an article on the Pubcon site that outlines these six principals or persuasion with tips on how to use them.

In this article I looked at another web site that submitted for review from a “Keywords and Content” focus.

You’ll learn about; Doing Keyword Research to Find Related Queries and Questions; Adding Helpful Information to Your Web Site, Announcing Helpful Information Via Your Social Media Venues, Looking for Guest Writing Opportunities, and Developing Video Content.

Are you going to Pubcon in Las Vegas next week? I’ll be speaking on LinkedIn Marketing and Organic Visibility.

Learn strategies for marketing on LinkedIn and how to utilize LinkedIn as a successful paid and organic traffic channel.

If you were searching on Google the other day you may have noticed the birthday cake in place of the Google logo at the top of the search results

In this article on Search Engine Land I outlined some types of videos you could add to an ecommerce site that should help increase sales and improve search results.

I also covered where to host videos for best search results and talked about how you can produce your videos.